Click for a bigger view. Left = the front of the shirt. Right = the back. If we do something like this, I would come up with better examples of 1979 to now. P.S. No one has to read the whole thing to get it. Copy here is as much a graphic devic… — Click for a bigger view. Left = the front of the shirt. Right = the back. If we do something like this, I would come up with better examples of 1979 to now. P.S. No one has to read the whole thing to get it. Copy here is as much a graphic device as anything else. We could also form the copy into the shape pf an amplifier tube.

This on the front, your logo on the back. Or, I suppose, vice versa. Let go = get crazy, get down with your bad self, LET GO. The "O" in GO above = a volume dial turned up to 11. A good AD will do a much better job, here are some of my attempts: http://www.gury.com/wws-client-page

Click on this so you can see the image – a timeline that starts with records (1979) to CDs (1990s) to a digital playlist. There's a million ways to do this, and the copy could be factual, personal, funny, topical, or even outrageous. I don't have th… — Click on this so you can see the image – a timeline that starts with records (1979) to CDs (1990s) to a digital playlist. There's a million ways to do this, and the copy could be factual, personal, funny, topical, or even outrageous. I don't have the font I'd like for this, so I used something that's sort of in the family. Also, this could have only 3 or 4 call-outs, or it could have tons of call-outs, one stacked on top of another in a crazy fun sort of way.

ABOVE: If this doesn't tell the whole WWS story, I don't know what does – and I love the attitude. It's also a good conversation starter, and there's about a million different ways this could be laid out.

I think this headline is thought-provoking, and our actor/model captures "getting swept away" perfectly.  (I feel this guy.)  Also, the tag pays off the headline: it takes sound this good to get swept away in your music. — I think this headline is thought-provoking, and our actor/model captures "getting swept away" perfectly. (I feel this guy.) Also, the tag pays off the headline: it takes **sound this good** to get swept away in your music.

Click for the light box view.  Another example of a real moment. (I was this guy for a while at the same age.) He may be sitting on the curb, but he's a million miles away. (And to do that, you need sound this good .) — Click for the light box view. Another example of a real moment. (I was this guy for a while at the same age.) He may be sitting on the curb, but he's a million miles away. (And to do that, you need **sound this good** .)

He's back. I know there's a better layout for this – I just used the black bar to cover the watermark. So, where do you go to really let go? WWS of course. Logo on the back of the shirt.

In case you didn't want your photo on the shirt, there are other graphics we could use for this from/to concept. (Btw, that tube is from 1979.)

I keep coming back to this. I was thinking that white type on a black shirt could be sharp (plus a different font.)

This cracks me up because it's a real situation in my house. I can see Marilyn telling me something, but I'm really far far away. There's a million ways to lay this out, too, but the clean serif feels right to me, and very New Yorker.

I tried a knock-out image with a variety of shots. Above: black shirt / white graphic. WWS logo on the back.

If we go this way, I would offer up a bunch of headlines to choose from.  The idea: a moment that hits home, gives you butterflies, brings you to tears, something powerful we made possible. That's us. — If we go this way, I would offer up a bunch of headlines to choose from. The idea: a moment that hits home, gives you butterflies, brings you to tears, something powerful we made possible. That's us.

I just want you to see how big the type would be on the first execution at the top.